Such dynamics — like a given community’s culture, the nature of community membership and leadership, the interplay between communities and organizations, and interconnectivity among communities — are key to understanding how values take hold and move through populations of people. New ideas and values almost always begin in small communities before they spread to other or larger communities. In the digital age, this can happen quickly.
An idea’s success depends on the quality of the idea itself, of how it’s recorded (in media: like words, images, music, etc.), and of how it’s shared (via channels: like phones, the internet, in-person, etc).