Grassroots voices — Grassroots communications emerge organically, representing shared values, needs, and ideas — often yielding unique solutions. There are benefits to being part of the organic conversation in a community. To do so requires authenticity.
Inter-connectivity among communities — Most individuals belong to multiple communities (around work, school, home, religion, hobbies, etc.), so there’s overlap and connection between many communities. Connections among smaller communities, in turn, create the fabric of larger communities and ultimately (especially in the digital age) our world community.